This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. Banner ads are displayed normally on websites, portals having good traffic and have suitable types of audiences for the advertiser.

Banner ad will do one of two things. Ideally, a visitor to the publisher site, the Web site that posts the banner ad, will click on the banner ad and go to the advertiser's Web site. The banner ad is a real success if the visitor not only comes to the site but also buys something or registers for some service. Failing a click-through, advertisers wish that a publisher site visitor will see the banner ad and will somehow register it in their heads, thats Branding.

Banner ads nowadays support a variety of innovations, providing a better user experience compared to offline tools of advertising. Biggest benefit is inter-activeness. Interested users can be served with the appropriate information within clicks, user information can be gathered; also users can be guided swiftly towards a successful conversions.

Techview works with variety of publishers domestic, regional as well as global. These publishers cater to varied verticals, geographies they cater, languages they publish into.

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