Internet marketing is the marketing of products or services over the Internet, also referred to as web marketing, online marketing, Internet advertising, or eMarketing.

The Internet has brought many unique benefits to marketing, like lower cost for the distribution of information and media to a global audience. The interactive na-ture of Internet marketing, both in terms of providing instant response and elicit-ing responses, is a unique quality of the medium.

Internet marketing ties together creative and technical aspects of the Internet, in-cluding design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website.

Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through Search Engine Marketing (SEM), Search Engine Optimization (SEO), banner ads on specific websites, e-mail mar-keting, and Social Media Optimization (SMO), Usability etc.