Online Banner Ads/Media Campaigns

 

This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. Banner ads are displayed normally on websites, portals having good traffic and have suitable types of audiences for the advertiser.

 

Banner ad will do one of two things. Ideally, a visitor to the publisher site, the Web site that posts the banner ad, will click on the banner ad and go to the advertiser's Web site. The banner ad is a real success if the visitor not only comes to the site but also buys something or registers for some service. Failing a click-through, advertisers wish that a publisher site visitor will see the banner ad and will somehow register it in their heads, thats Branding.

 

Banner ads nowadays support a variety of innovations, providing a better user experience compared to offline tools of advertising. Biggest benefit is inter-activeness. Interested users can be served with the appropriate information within clicks, user information can be gathered; also users can be guided swiftly towards a successful conversions.

 

Techview works with variety of publishers domestic, regional as well as global. These publishers cater to varied verticals, geographies they cater, languages they publish into.

 

Every campaign is unique and can have surprises in store for you. Proper preparation is the key. At Techview every campaign is handled as a new activity, learnings are taken from previous campaigns which can help achieve a better RoI compared to earlier campaigns.

 

Process we follow is:

• Understand The Product/Service which needs to be promoted.
• Understand the Objective behind the campaign
• Figure out the TG
• Figure out the media fits
• Work out media plan
• Design Strategies
• Go live
• Mid-way tweaks
• Regular health check
• Analyze the campaign

 

 

Design Portfolio

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